Friday, October 16, 2020

Why is my website not appearing in SERP while it is showing indexed in Google Webmasters?

 

Why is my website not appearing in SERP while it is showing indexed in Google Webmasters?

To answer this let me first explain how the program works. Search engines have two major elements that do the foremost of the work. Web crawler/search engine bot/ web spider and knowledge graph/indexing database.

The web crawler is the most active component of the program. What web crawler does it it crawls all the active webpages on the web. 

Every webpage on the online. It scans webpage(s) and learns about it like what's the page about, what information is served thereon webpage, how long the textual content is written thereon webpage etc. For the purpose of this response, count the page is regarding ‘pancakes’

Next, the crawler reports this data to the index database and updates the database with this information.

Now whenever a user searches for ‘pancakes’, the program will refer to the index database and find all the webpages that are relevant to the present search query. Now, there are over 200 factors that determine the relevance of a webpage to any given search query. counting on the relevancy score, the webpage is shown on SERPs.

This was during a brief how search engines work. Now counting all this make me assure you all the potential causes why aren’t your pages not listing or indexing on Search Engine Ranking Pages.

Robots.txt not configured: Robots.txt is that the very first thing that the online crawler looks for after entering your website for crawling. it's important to incorporate the pages that you simply want the search engines to index your pages on SERPs. 

You would like to explicitly mention it for the online crawler for faster indexing. rather than crawling all the pages on your website/blog, the crawler can specifically scan the certain webpages and save the crawl budget. 

Since you’ve mentioned that the Google search console shows that your website is indexed, chances of getting search engines blocked to index your website are zero so you don’t need to worry about it.

On-page SEO: To index your webpages on SERPs, On-page SEO is that the most vital step you would like to try to to. Here are the highest on-page SEO techniques you'll do better index your webpages:
Use the keyword in title and description: Keyword is that the key factor that creates all the difference. If you avoid properly using the keywords. 

If you're using WordPress, install the Yoast SEO plugin for better optimization. Furthermore, it's really helpful if you've got a keyword within the first few lines. this may inform the online crawler about your target keyword.

Have readable URLs: Having a readable URL has nothing to try to to with the search engines. it's the top users that get the advantage of this. Most of the users see the URL first before clicking thereon to look at it. If the URL is readable the top users will know what they’re close to seeing.

Use internal & external links: Internal and external links are important to authorize your website/blog as a brand. the online crawler also will crawl the pages you're linking, be it internal or external. just in case of internal links, the crawler will have more information about your website/blog to index. just in case of external links, it'll authorize your blog as you're linking to a high authority website.

Increase site loading speed: the eye span of a person in current time is right down to 3 seconds then 12 seconds a couple of years ago. If you're using WordPress Use the W3 Cache plugin to lock your site loading speed. 

Use Pingdom and Google speed test to understand what's slowing down your webpages.
Your website/blog is new: More current webpages necessitate term to index on search pages. Domain age is one of the 200 factors that determine the SERP rankings. a website that's producing top quality content for years, how can we expect the program to index our webpages over those webpages.

Setup your website right: If you're using WordPress, it's important to configure your WordPress site the proper way for better results. Optimizing images, fixing themes, site title and meta description, SEO updates, etc are belongings you should do soon after launching your website. Failing in doing so may end in bad SEO and webpages not being indexed in SERPs.

Not understanding GSC or Google webmaster: Once you start your website, within 24 hours your website pages start listing. But the purpose to notice here is that the position at which it indexes. 

Google search console is one place to know everything about your website’s behavior online. to see the rank/position of webpages on Google SERP, follow these steps:

Login to Google Search Console.

In the dashboard, click on the Search Analytics arrow or Search Traffic » Search Analytics. Then select the subsequent checkboxes.

Once selected, you'll see the position of your webpages for the highest queries. If you would like to ascertain the webpages directly, check the page's radio button. In this manner, you'll see the info accordingly.

Certainly, GSC points out that your website pages are listed, but the position at which it indexes is what makes the difference. Spend a while crafting great content and optimizing it for search engines. 

Furthermore, social shares are equally important because the domain authority of these social media platforms is just too damn high.

There is no other reason which will refrain Google from not indexing your webpages. you would like to spend time on program optimization of your webpages including the homepage. 

Once you deliver quality content (which is what Google wants to offer its users) you’ll see your pages indexed in the top 10 ranks of SERPs.

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