Monday, October 5, 2020

Importance Of Natural Light In Commercial Photography

Importance Of Natural Light In Commercial Photography

Lighting is the key factor to capture attractive photographs. It is related to the brightness and darkness of the picture and determines the mood and tone of the subject. 


Photography is related to recording the patterns of color, light, and shades; therefore, it is important to control and manipulate the light in the right order. 


The best commercial photographers in Bristol use the sunlight as the light source. This is because natural lighting has many benefits in photography. Even in today's hi-tech world, artificial lighting cannot beat the advantages of natural light. 


One of the most common advantages of sunlight is that it allows you to produce detailed high-contrast images of their subject. Also, it brightens up the whole picture rather than shining direct light on the subject. Whether it's about product photography or taking the portrait, natural light always prefers to preserve the subject's natural beauty and color. It also saves your time, as you don't have to worry about modifying the color of images during post-processing.


Sunlight is well suited for catching some homeware products; because there is a certain domestic feel with sunlight, which is difficult to make with artificial light sources.

Benefits Of Using Natural Light Photography

It is free -:

don't have to purchase the expensive artificial sources.

Very Flattering For Skin Tones 

The natural light is best for shooting clean, clear, and creamy skin tones, whereas it is difficult to capture the elusive natural skin tone by using artificial light.

Quick And Easy To Set Up

It will take very little or no time to set the things for natural light photography because it will not require to set the light source. You just need to do some basic camera settings to start the photoshoot.

It Offers Variety 

The sunlight varies throughout the day and gives you the chance to produce images of a wide variety of subject appearance. 

6 Tips To Use Natural Light In Product Photography -:

Click The Photograph During the Brightest Time Of The Day -:

Try to capture the photos between late morning and early afternoon hours. Because during this time, sunlight is at its brightest and radiates enough lights inside the hall or a studio. This product would be best for photography because it is usually done inside the room.

Set Up White Background -:

When shooting product photography in natural light, it is essential to use white backgrounds to achieve great shots. The white background bounces the light on the product, and also ease the editing process.

Use Reflector -:

A reflector is a silver-coated tool that redirects the light towards a given subject. It creates interest and drama in the shots. It is also used to eliminate the shadows and create the required color contrast in the image.

Do Not Use Harsh Stream Of Sunlight -:

The harsh sunlight can ruin the product's image, so it is important to turn the windows or doors into a soft light stream by covering them with a piece of paper or curtains.

Switch Off Other lights in the Room -:

Turn off all the sources of artificial light while capturing the photographs in the sunlight. The artificial light interferes with the natural light, and mix the different temperatures in the picture, and your product will look horrible.

Use Diffuser for Outdoor shoots -:

The best commercial photographers in Bristol always use diffusers for outdoor product photography. It is a semi-translucent material, which is used to modify the sunlight. It diffuses or scatters the natural light coming from the sun and converts it into soft light. 

In Final Words -:

Natural light is readily available at any time of the day and allows photographers to do fun with equipment. You don't need to buy any other equipment and tools while doing outdoor photoshoots. It brings out the natural beauty of the subject and creates an airy feeling in the photographs. Therefore, if you choose, always prefer to go with natural light instead of using artificial light sources.

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