When a brand’s design feels just right—be it the logo, the colours, or the packaging—there’s often a talented Indian agency behind it. Across cities like Mumbai, Pune, Delhi-NCR, and Kochi, design studios are doing more than just “good work.” They’re winning awards, building iconic brands, and setting trends that reflect the vibrant pulse of India’s diverse market.
With the Indian design and branding industry growing at a 12.5% CAGR through 2027, it’s clear that homegrown creativity is in high demand. From revamping legacy FMCG packaging to crafting new-age startup identities, these agencies bring a unique mix of cultural insight and sharp strategy.
This blog brings you a curated list of 6 top design agencies in India making waves with their exceptional work. If you're a marketer, entrepreneur, or just someone with an eye for design—consider this your local guide to the creative powerhouses shaping brand India.
Criteria for Selecting the Top Design Agencies
Choosing the top design agencies in India isn’t just about popularity—it’s about performance, creativity, and long-term value. Here are the key factors considered while shortlisting the best in the business:
1. Range and Quality of Design Services:
A great agency offers more than just logos or packaging. The top players deliver a full spectrum—branding strategy, UI/UX design, packaging, advertising creatives, and even digital campaigns. Their work is consistent, impactful, and tailored to business goals.
2. Client Portfolio and Industries Served:
Agencies that serve diverse industries—like FMCG, tech, hospitality, healthcare, and startups—tend to bring a broader understanding of consumer behavior. A well-rounded portfolio with big names or repeated collaborations shows trust and credibility.
3. Innovation and Creativity in Projects:
Top agencies don't follow trends—they set them. Their design thinking is fresh, bold, and strategically on point. Whether it's minimalist packaging or an immersive user interface, their work stands out in a crowded market.
4. Impact on Market and Industry Trends:
We looked at how their work influenced sales, brand perception, or even industry-wide changes. Agencies that raise the creative bar and contribute to shaping market trends clearly deserve a spot on this list.
List for 6 Indian Design Agencies that Worked for Reputed Brands
India's design landscape has evolved rapidly in recent years, with homegrown agencies delivering world-class creative work across branding, packaging, digital, and advertising. Some agencies have stood out not just for their aesthetics but also for their strategic thinking, innovation, and impact on consumer experience. Here are six Indian design agencies that have worked with reputed brands and continue to shape the way India and the world experience design.
1. Elephant Design (Pune)
Elephant Design is one of India’s oldest and most respected strategic design firms. Established in 1989, the agency has built a legacy of combining design with business thinking.
Known For: Strategic brand and product design.
Clients: Britannia, Paperboat, Bajaj, Kurkure, Godrej.
From revamping the iconic Kurkure brand to giving Britannia a modern, clean packaging identity, Elephant's work blends function with deep storytelling. Their design process always keeps the end-user in focus.
2. DesignerPeople (Faridabad)
Specialising in packaging design and brand identity, DesignerPeople has carved a strong presence in India’s FMCG and organic food space.
Known For: Packaging design and branding services.
Clients: Haldiram’s, MDH, LaOpala, R-pure, Cornitos.
DesignerPeople is trusted by brands that want to create a shelf impact and build long-term visual appeal. Their bold, modern packaging often speaks directly to the Indian consumer while retaining a premium look.
3. DY Works (Mumbai)
With a strong focus on decoding Indian consumer behaviour, DY Works blends cultural insights with contemporary branding techniques.
Known For: Consumer behavior-driven branding and packaging.
Clients: Amul, HUL, Marico, Nestlé, Tata Tea.
They’ve worked extensively with legacy brands like Amul and Tata, helping them stay relevant to younger audiences. Their work is backed by research and a strong semiotic approach to design.
4. Codesign (Gurugram)
Codesign is known for its minimalist design language and sharp communication strategies. The agency brings clarity and sophistication to every brand identity project.
Known For: Brand identity and communication design.
Clients: Make in India, Royal Enfield, Indigo Airlines.
Their work on government projects like “Make in India” shows their ability to build visual systems that are powerful, scalable, and nationally symbolic.
5. Lopez Design (Gurugram)
Lopez Design operates at the intersection of design, culture, and communication. Their strength lies in creating compelling narratives, especially for public and development sector clients.
Known For: Visual storytelling and public sector branding.
Clients: UNICEF, Tata Trusts, India Design Council, Ministry of External Affairs.
The agency excels in design thinking and has developed identity systems and communication frameworks for national and international organisations with high social impact.
6. WowMakers (Kochi)
A digital-first agency, WowMakers specialises in user-centric UI/UX design, explainer videos, and digital branding.
Known For: UI/UX, explainer videos, and digital branding.
Clients: Mercedes-Benz, UST Global, Federal Bank, HCL.
With a strong tech focus, they’re helping enterprises and startups alike create seamless digital experiences and engaging motion design content.
These agencies reflect the diversity and depth of India’s design talent—each with a unique lens on creativity and brand impact.
How These Agencies Are Shaping the Future of Design in India?
Top Indian design agencies are not just creating good visuals—they’re shaping how brands grow, communicate, and connect in today’s fast-moving market. Their work reflects a balance of strategy, creativity, and cultural understanding that is changing the design game across industries. Here's how these agencies are influencing the future of design in India:
- Contribution to Global Design Standards
Agencies like Elephant Design and DY Works are helping Indian brands meet international expectations through structured processes and strategic creativity. Their designs now compete on global platforms, earning recognition and respect.
- Influence on Startup Culture and Corporate Branding
DesignerPeople and WowMakers are redefining how startups and legacy brands approach design. From packaging to digital branding, they create identities that stand out—especially in competitive spaces like FMCG and tech.
- Encouraging Innovation and New Design Talent
Top agencies are actively building India’s creative future by mentoring young designers, offering internships, and fostering a culture of innovation. This helps bring fresh ideas into the industry and keeps Indian design evolving.
- Setting Benchmarks Through Award-Winning Work
With projects that have won both national and international awards, these agencies are setting new benchmarks. From “Make in India” to premium food packaging, their impactful work is influencing trends and raising industry standards.
Conclusion:
India’s top design agencies are driving a creative wave that blends strategy, innovation, and visual storytelling. Whether it’s through award-winning packaging, impactful branding, or digital-first experiences, these firms are setting new standards both in India and abroad. From startups to legacy brands, their influence is clear—and growing.
This list of the Top 6 Design Agencies in India is based on insights gathered from publicly available sources including Google rankings, design magazines, and case study features. While we’ve aimed to highlight agencies with strong portfolios and reputable clients, we encourage readers to conduct their own research and due diligence before choosing a design partner. Your business goals, brand vision, and project needs should guide your final decision.
