Case Study - Escalation of Real estate Company via Digital marketing
Real Estate has been one of those industries that have been steadily growing over the last decade. It is considered as one of the safest ways of investing money because the value of land seldom drops.
The proximity of various facilities like distance to educational institutes and other such public services give a boost the nearby Real Estate’s Land Value ensuring that it remains one of the most stable industry in today’s market
Current Scenario
In the earlier days selling a piece of real Estate was as simple as settling on the price but nowadays there is a lot of external factors like future scope of development, nearby hubs, accessibility and so many more and this has made it selling it an even harder.
With the rise in the number of buyers and the fact that real estate is limited is one of the biggest concerns. It has transitioned from the phase where clients wanted to buy more to were, they want try to maximize within the space. With the demand increasing day by day making the life of a real estate agent even harder.
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A whole new approach – Digital Marketing
With the current scenario progressing day by day real estate agents have decided to adapt by using digital marketing as a valuable tool in their arsenal. Although this new approach has proved useful, the transition is still in its early stages.
Hurdles to Overcome
- One of the biggest challenges is knowing where to start and this would involve identifying the current state and the various key performance factors that bring in the most people. It isn’t easy as many wouldn’t be equipped for such a huge step in their initial stages as they themselves are working out the tweaks.
- Another challenge would be that even if you know where to begin the transition then which particular digital marketing channel do you use because there are so many channels and all of them different implementation strategies and attributes and deciding which would be the best one would be a time consuming task and involves a lot of investment and man power.
- Although the above mentioned are one of the biggest challenges there are also various other minor challenges for example many big real estate players is making a pretty big shift and it becomes critical to define your boundaries of a working marketing strategy
The way out – Tips and Strategies
In order to get the maximum Leads or clients it’s important to depend on the most recent trends in digital marketing and this would help to drive the most critical target audience to the agents.
Getting a strong grip on the essentials of the digital marketing platform that you are using and this would involve understanding the various algorithms used and this can be used to implement the right techniques to increase conversion rates to effective in bringing more clients.
This can be used to initiate various campaigns that not only go for the quantity bit set a sort of filter and bring in better quality which would in turn increase the conversion rates.
For example, one of these techniques involves creating an effective homepage, or using small gifs instead of long videos and couple that with search engine optimization to stream line the overall process. Thanks to the support of digital marketing the sales have gone up by almost a third and this number has shown no signs of decreasing as of yet.
This has had a pretty good impact mostly the Asian countries due to the immense population and India has been one of reapers when it comes to the benefits of this transition. Let’s take a look at some of the key real estates in India
- Experion Capital, 3-4 BHK apartments for price range of 1.42 Cr – 1.60, 6 acres, Gomti Nagar, Lucknow
- Shoba City, 2,3,4 BHK Apartments, starting at 1.23 Cr, 8.5acres, Sector 108, Dwarka Expressway, Gurgaon
- SPA Eco City, 2,3,4 BHK Villa, 36 Lakh – 1.62 Cr, 40 acres, Sarjapur, Bangalore
- Mapsko Casa Bella, 4 BHK Luxury Apartments, Starting at 1.77 Cr, 19.36 Acres, Sector 82 , Gurgaon
- Ireo The Corridors, 2 BHK Flats, 1 Cr onwards, 10 Acres , Sector 68, Gurgaon
- Rajshree Heights, 2 and 3 BHK flats, 31 lakhs onwards, 6500 Sqmt, CTM, Ahmedabad
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