Monday, March 30, 2020

Email Marketing Strategy and Tips for Successful Campaigns

5 digital marketing trends in 2020 and how to adapt to them

Email Marketing

According to a survey done by Mckinsey & company, email marketing is 40 times more effective than social media marketing. It helps in the retention of the customers, sending a reminder about new products and services, generating new customers and leverage sales. Email marketing allows the use of the A/B test and hence one can test which email is best suited for the consumers and since the companies already have a database of the customers who are interested in receiving the email thus making it easy for the companies to market themselves. 

Personalised and interactive content

A study by Email Monks suggests that personalized content performs 3 times better than the usual content. It helps the customer to relate with the brand as opposed to the automation. The key here is to make the consumers feel that they are treated as individuals. Personalised content helps to bring more customers on board by updating them about the new products and services. 

Netflix and Amazon have quite well adapted to the concept of personalization with their tailored recommended products, titles. In 2020, more companies are approaching quizzes, polls, augmented reality ads, 360-degree videos as they know that interactive content is highly effective in educating the consumers. Digital marketing Sydney can help in making personalized content.

Video Marketing

It is trending because they are easily shareable and generate more engagement, With the increase in the number of smartphones, video consuming audiences are getting bigger day by day. Trends like live video, 360-degree video, video SEO Sydney, 1:1 video are gaining large amounts of attraction. The growing shift to mobile has made it impossible to read long sales descriptions and emails hence shifting to the video can help present the same information irrespective of the video. One can use YouTube, or a live broadcast on Facebook, Instagram or LinkedIn. According to ImpactBND, 72% of businesses believe video content has improved their conversion rates.

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Social Messaging Apps

Due to a heavy reliance on social messaging apps like WhatsApp, Facebook messenger, it is expected that messenger marketing is going to be number one online marketing Sydney channel. Marketing through these apps generates more engagement than organic posts. It will help to track data more accurately and create a better attribution model to see where the conversion came from. 

It allows scope for personalization and adds value to the consumer experience. It’s a direct and easy way to interact with them.

Influencer Marketing

Influencers are people whose words have an impact on a group of people. They are trustworthy public figures and have a huge follower base. It is believed that influencer marketing is more authentic than corporate marketing. 
Ad spends on influencer marketing was $8.2 billion last year and is believed to reach $10 billion by this year. Influencers can be well-known celebrities or Instagram or youtube personalities with a huge niche-based following. SEO agency Australia can help promote the content for influencer marketing.

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